Our Story

Our Story: Tailgate Seasoning LLC

At Tailgate Seasoning, we believe good food has the power to bring people together — and sometimes, it can even help heal invisible wounds.

Founded in 2025 by Army veteran Lary Littlepage and his wife, Tailgate Seasoning LLC was born from more than just a love of great barbecue. It was sparked by a mission: to create a bold, versatile seasoning that works with anything you throw on the grill — and to build a community where veterans can find purpose, camaraderie, and support.

After over a decade of entrepreneurial experience and years of careful planning, testing, and tasting, we developed an award-winning BBQ seasoning that’s packed with flavor and backed by heart. Our blends are crafted for backyard grill masters, tailgate pros, and home cooks alike — because we believe everyone deserves a go-to seasoning that never lets them down.

But Tailgate Seasoning is more than just a spice company. As a veteran-owned and operated business, we are committed to supporting fellow veterans — especially those battling PTSD. Whether it’s gathering around the grill, sharing war stories, or just being present for one another, our mission is to serve those who have served. Every bottle sold helps fund veteran-focused outreach and events designed to build community and connection.

Our dream is bold but simple: to put Tailgate Seasoning on every table in America — and to remind every veteran they’re never grilling alone.

Join us. Taste the mission. Share the flame.

Tailgate Seasoning LLC — Flavor That Serves.